I've finally picked a name. Despite its attractiveness, "Renan" proved unpronounceable. No wonder my ancestors said "REE-nan": it's at least four phonemes away from a native English word, and nobody who was shown the software was able to pronounce its title.
FromThePage is the new name. It not as lovely as some of the ones that came out of a brainstorming session (like "HandWritten"), but at least there are no existing software products that use it. I went ahead and registered fromthepage.com
and fromthepage.org
under the assumption that I'd be able to pull off the WordPress model of open-source software that's also hosted for a fee.